HomeWorkNordic Integration Works
B2B services, Europe · 2024

Corporate website & lead funnel

A high-impact marketing site with services, team and testimonial sections, built to convert visitors into qualified enquiries.

Sub-secondPage loads
GreenCore Web Vitals
Same dayContent updates
CRMLead hand-off
The challenge

Where it started.

The previous site was slow, hard to update and generated few enquiries. The team needed something they could edit themselves and that ranked for their services.

Approach

How we worked.

01

Discover

Audited the previous site for speed, structure and search visibility, and interviewed the sales team about what a good enquiry looks like.

02

Design

A design system and page templates for services, team, testimonials and case studies, with one measurable job per page.

03

Build

React with server-rendered pages, a headless CMS for the client team and a Spring Boot service for enquiries and CRM hand-off.

04

Run

CDN delivery, deploy previews for every change and privacy-respecting analytics on the handful of events that matter.

Corporate website & lead funnel
What we delivered
  • Design system and page templates for services, team, testimonials and case studies
  • React front end with server-rendered pages for speed and SEO
  • Headless content management so the team edits copy without a developer
  • Lead funnel with enquiry forms, tracking and CRM hand-off
Outcome
  • Sub-second page loads and green Core Web Vitals
  • Content updates shipped by the client team the same day
  • Enquiries tracked from first visit to signed deal
Technology
ReactSpring BootHeadless CMSCloud deployment

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